Understanding the functionality and features of each platform will be a critical component of your programmatic success.
The second biggest difference between display and programmatic is the ability to buy ads across platforms.
The basics and benefits of programmatic advertising can help guide your existing programmatic strategy, or if you’re just getting started, create a new strategy that incorporates programmatic.
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It’s easy to confuse display and programmatic ads, especially with the strides that Google has made rein its automated and Ohne scheiß-time bidding capabilities.
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